CREATING TEAM BRAND
Create the branding for Florida Xposure Baseball Academy to be used on all team merchandise, uniforms, and advertisements.
FLX academy came to us wanting to create a brand to help launch their new academy. The owners wanted something that would attract future prospects into their academy. The mission of FLX is to get their players the proper exposure to get that scholarship into college.
SKETCH, SKETCH, SKETCH SOME MORE…
For a project like this we went right into the sketch book. Drawing whatever came to mind from monograms to mascots. Sports branding typically involves creating a mascot, word mark, and icon.
The Florida Xposure Academy branding process “has been a huge success. Our initial interest has been overwhelming. Parents and Kids keep asking when the uniforms and t-shirts would be in…” The academy has been known as the team with the best team apparel. The academy now fields five teams and has a waitlist for several more. Take alook at what we’ve created: