Grain of Sand’s Single Artwork

Client:

MIKE FORGETTE

Our Role:

ALBUM ARTWORK

Turnaround:

1-2 WEEKS

Category:

MUSIC BRANDING

 

THE BRIEF

Take existing single, grains of sand, and make artwork based upon music lyrics, feel, and artists insights.

More than Music came to us wanting to create single artwork for their artist Mike Forgette’s new song “grain of sand.” The only direction we were given was make something that would relate to the song and correspond to Mike Forgette’s brand.

THE PROCESS

LISTEN, WRITE, LISTEN, WRITE, REPEAT…

For a project like this we started off listening to the song on repeat for about an hour vibing, dancing, and writing post it’s around the office. This helps us organically create ideas for this type of work. With all our off the cuff ideas, we then pick out several reoccurring themes, and start sketching from there.

THE RESULT

STREAMS INCREASED 75%!

The first week streams for Grains of Sand increased by 75% compared to Mike Forgette’s last dropped single. First time listeners also increased 25% during this same time-frame. More than Music has equated the new increased monthly listeners percentage to the single artwork of “grains of sand…” Take alook at the final below: