Take existing brand, Hoots and Moots, establish new identity and re-introduce them into marketplace.
Hoots and Moots came to us wanting to re-establish their brand identity and give the company a fresh\professional look. Like most startups H&M had a limited budget at the beginning which lead to generic branding. We decided that a clean slate was just what the doctor ordered.
THIS PROJECT FLOWED ORGANICALLY!
We started off with sketching monogram ideas, then icons, and lastly illustrative looks. In the end our monogram ideas seemed to stick best with both us and H&M.
An 110% increase in sales!
Sales increased overall by 110% the first quarter since our re-branding process took place. H & M has equated there newly found success to brand awareness. In the most recent marketing survey brand awareness has skyrocketed over 60 points with new look. Customers are now able to easily distinguish H & M branding among the sea of other competitors…take alook for yourself: